Meet Dr. April D. Murdaugh

Dr. April D. Murdaugh is a fee-based financial planner and adviser in Jacksonville, Florida. Her practice helps women executives flourish financially and protect themselves from having to start over.  

April offers her fee-based advisory and financial planning services to all women who want to invest in themselves to learn how to flourish financially. 

She specializes in working with women in the medical and allied health professions, and successful women business owners to help them create and grow generational wealth. 

April was a former college administrator and full-time professor of Business and Logistics. She has a Bachelor of Arts degree from St. John’s University, a Master of Science in Management degree from Southern Wesleyan University, and a Doctor of Education from Nova Southeastern University.

She serves as the current President of the Professional Women's Council a division of the Jacksonville Chamber of Commerce and the President of National Association of Insurance and Financial Advisers-the North Florida Chapter.

In 2020, she was the Small Business Leader of the Year representing the Professional Women's Council of the Jax Chamber.  

She is a single mother of four wonderful children. In her spare time, she enjoys reading, music, exercising, kayaking, and hiking.


At my firm, I have the client—and only the client—in mind.

My reason for becoming a financial adviser is deeply personal. I repeatedly struggled to find the help I needed to map out my financial future.  I wanted someone who would not be judgmental, overly complicated, and pious to help me navigate the financial maze. It was then I realized the need to not only learn for myself but to become the financial professional I know many women desperately needed.  

After years in the business, I have developed a reputation for educating women in an easy-to-understand manner so they can grasp difficult financial concepts and use them to pursue their financial objectives. 

I am confident that my understanding of personal finance, coupled with my training as a financial professional, can help women better prepare for the future.


Over the years, I have found that my approach can be an effective method to help clients who have a wide variety of needs as they maneuver through a complex financial-services world.

I invite you to discover and experience the power of my services. I believe it has far-reaching benefits for my clients to get opinions from several sources with diverse backgrounds, education, and experience. I work with a team of professionals to help you meet your financial goals.

No one strategy fits everyone, which is why every client gets my undivided attention—from developing a strategy to execution to follow-up. I take a proactive approach to help you develop a strategy to address your financial goals and objectives, using the most efficient methods available.



Whether your goal is to accumulate assets, protect your family, or preserve your assets, my personalized service focuses on your needs, wants, and long-term goals.

I have years of experience in the financial services industry. I can help you address your needs of today and for many years to come.

I look forward to working with you.