Meet April D. Murdaugh

April D. Murdaugh is a Financial Adviserl at Woman To Woman Financial in Jacksonville, Florida. Her practice helps women and their families create and grow generational wealth

She has worked in the financial services industry for a number of years and is passionate about financial literacy for all women.  She has taught financial education programs in churches, libraries, and private organizations in both South Carolina and Florida. 

In 2015, she founded a non-profit organization, The Economic Empowerment Center, Inc., dedicated to providing financial education programs for High School and College students.

Her signature workshop, The Five Biggest Mistakes Women Make With Their Money, outlines the many financial struggles she’s had to manage her finances to help eliminate the stigma and shame many women feel about their financial situation in hopes of getting them to act.

April is a former college administrator and full-time professor of Business, Logistics and Supply Chain Management.  She has a Bachelor of Arts degree from St. John’s University, a Master of Science in Management degree from Southern Wesleyan University, and a Doctor of Education from Nova Southeastern University.

She is a member of the National Association of Insurance and Financial Advisers-NAIFA; a member of the Jacksonville Chamber of Commerce; a board member of the Professional Women’s Council of the Jax Chamber (PWC); a member of Women Business Owners of North Florida (WBONFL); Advisory Board Member of the Barco-Newton YMCA; a member of the Jacksonville Women Lawyers Association; and President of The American Business Women’s Association-Orange Park Chapter.

She is a single mother of four wonderful children. In her spare time, she enjoys reading, music, running, kayaking, and hiking.


At my firm, I have the client—and only the client—in mind.

My reason for becoming a financial professional is deeply personal. I repeatedly struggled to find the help I needed to map out my financial future.  I wanted someone who would not be judgmental, overly complicated, and pious to help me navigate the financial maze. It was then I realized the need to not only learn for myself but to become the financial professional I know many women desperately needed.  

After years in the business, I have developed a reputation for educating women in an easy-to-understand manner so they can grasp difficult financial concepts and use them to pursue their financial objectives. 

I am confident that my understanding of personal finance, coupled with my training as a financial professional, can help women better prepare for the future.


Over the years, I have found that my approach can be an effective method to help clients who have a wide variety of needs as they maneuver through a complex financial-services world.

I invite you to discover and experience the power of my services. I believe it has far-reaching benefits for my clients to get opinions from several sources with diverse backgrounds, education, and experience. I work with a team of professionals to help you meet your financial goals.

No one strategy fits everyone, which is why every client gets my undivided attention—from developing a strategy to execution to follow-up. I take a proactive approach to help you develop a strategy to address your financial goals and objectives, using the most efficient methods available.



Whether your goal is to accumulate assets, protect your family, or preserve your assets, my personalized service focuses on your needs, wants, and long-term goals.

I have years of experience in the financial services industry. I can help you address your needs of today and for many years to come.

I look forward to working with you.