Meet Dr. April D. Murdaugh

Dr. April D. Murdaugh is a fee-based financial advisor based in Fleming Island, Florida. She specializes in assisting successful women executives and business owners in creating a financial plan that outlines how to live the life they deserve.

Having experienced homelessness, widowhood, and divorce- losing everything three times in her life-she is deeply committed to aiding women in fortifying against setbacks and navigating life transitions to achieve financial prosperity.  

Dr. Murdaugh was a former college administrator and full-time professor of Business and Logistics. She has a Bachelor of Arts degree from St. John’s University, a Master of Science in Management degree from Southern Wesleyan University, and a Doctor of Education degree from Nova Southeastern University.

Currently, she holds the position of past president at the Professional Women's Council, a division of the Jacksonville Chamber of Commerce.  Additionally, she served as president of the National Association of Insurance and Financial Advisers-North Florida Chapter and is the Treasurer of the Women in Transportaion-Northeast Florida Chapter.  

Furthermore, she has served as President of the American Business Women's Association-Orange Park Charter Chapter in 2019 and 2020 and was recognized as one of the Top Ten Women American Business Women in 2021.

In 2020, she was the Small Business Leader of the Year representing the Professional Women's Council of the Jacksonville Chamber of Commerce. In 2018 and 2019, she won Best Financial Adviser in Jacksonville, Florida by the BEST BOSS Association. 

In 2024, she was nominated as a Rising Star in Finance by the Jacksonville Business Journal and subsequently asked to apply for the Woman of Influence recognition by the Jacksonville Business Journal as well as the Leadership Jacksonville Class of 2025. 

She holds memberships in the American Business Women's Association-Orange Park Charter Chapter, the Rotary Club of Jacksonville, the Financial Planning Association Northeast Florida, the Jacksonville Chamber of Commerce, the Professional Women's Council, and the Estate Planning Council of Northeast Florida.  She is also an approved Purse Strings Professional.  

She is a mom to four wonderful adult children. In her spare time, she enjoys reading, music, exercising, kayaking, and hiking.


At my firm, I have the client—and only the client—in mind.

My reason for becoming a financial adviser is deeply personal. I repeatedly struggled to find the help I needed to map out my financial future.  I wanted someone who would not be judgmental, overly complicated, and pious to help me navigate the financial maze. It was then I realized the need to not only learn for myself but to become the financial professional I know many women desperately need.  

After years in the business, I have developed a reputation for educating women in an easy-to-understand manner so they can grasp difficult financial concepts and use them to pursue their financial objectives. 

I am confident that my understanding of personal finance, coupled with my training as a financial professional, can help women better prepare for the future.





Over the years, I have found that my approach can be an effective method to help clients who have a wide variety of needs as they maneuver through a complex financial services world.

I invite you to discover and experience the power of my services. I believe it has far-reaching benefits for my clients to get opinions from several sources with diverse backgrounds, education, and experience. I work with a team of professionals to help you meet your financial goals.

No one strategy fits everyone, which is why every client gets my undivided attention—from developing a strategy to execution to follow-up. I take a proactive approach to help you develop a strategy to address your financial goals and objectives, using the most efficient methods available.

Whether your goal is to accumulate assets, protect your family, or preserve your assets, my personalized service focuses on your needs, wants, and long-term goals.

I look forward to working with you.